It’s no secret that over the past few years, social media has truly changed the way we live. Not only is it a place for people to share their lives with the world but it has also become a marketing tool for businesses and has even created jobs that didn’t exist not long ago. It is now so much more than a platform to share happy snaps and family updates but where do we draw the line?
The thing about social media, is that a lot of the time it has this way of making life seem perfect. We are only given 140 characters, 1 image or 1 post at a time, so it makes sense that we want to present the best version of ourselves possible. But have you ever noticed that when you’re having a bad day or a tough time, social media content can be difficult to relate to? That’s because it’s often too perfect and unfortunately, real life just isn’t always like that.
On a daily scroll through your Instagram feed, you’ll usually see a ton of holiday snaps, workout videos, amazing food and fashion galore. While it’s easy to begin to compare your life, to the lives of fitness gurus and insta models, the truth is that you’re only seeing a snippet of their lives. A snippet that may have taken a 101 shots and 2 filters to achieve, mind you.
Think about it, how often do you go out for a meal and try to get the perfect shot, before you even take a bite? Have you ever watched a half a concert through a phone screen, to get those all-important snapchats? Or maybe you’ve spent 30 minutes taking selfies, only to deem a couple ‘good enough’ to post.
A lot of us are probably guilty of this kind of behaviour. Although it’s not a bad thing that people want to produce great content, we often place a lot of unnecessary pressure on ourselves to achieve this.
For content creators and businesses in particular, the pressure of delivering the right kind of content can be exhausting. Not only do you need to think about photos, captions, editing and themes but the fact is, social media is a numbers game. The number of posts, hashtags, likes, comments and followers, play a big part in how your content is received. Yes, these things are important for growing your brand, but sometimes you need to set aside all the logistics for a moment and remember why you’re doing it in the first place.
Social media really is an amazing tool and will continue to help us achieve great things – as long as we use it correctly. Whether you use it for work or play, it’s meant to be an enjoyable experience! You should never feel stressed or inadequate with the things you choose to post online. If you ever do feel this way, sometimes the best thing to do, is to take some time out and unplug.
Just like anything in life, try your best to focus on yourself and don’t worry about what everyone else is doing. Do the things you love, for you – not for other people. Try not to get too caught up in the social media bubble because although it can be wonderful world to be a part of, the real world will always be better.